Commission calculator for bakeries and cake shops

Bakeries are made for direct ordering: cakes are ordered ahead, picked up, and often for a date that matters to the customer. Paying 30 percent commission on a birthday cake the customer would have ordered from you anyway is money left on the table.

The example has a high share of pickup orders. Replace the numbers with yours.

Today on the delivery apps

GrabFood, foodpanda, ShopeeFood and others together

orders
RM

As charged on your statement, including any tax on it

%

Campaign fees, sponsored listings, co-funded discounts

RM
Your own ordering channel

Be cautious: the apps bring customers you would not get yourself

%

Card, FPX or e-wallet fee on your own channel

%

Example: EatsVenture Grow plan. Use your own quote

RM

Used only for the payback time

RM

QR cards, social posts, loyalty rewards

RM
Delivery on your own channel

The rest are pickup or dine-in

%

For example Lalamove or your own rider

RM
RM

Your result

Moving 405 orders a month to your own channel could save about RM2,642 a month, RM31,698 a year, after payment fees, EatsVenture commission, delivery and the cost of the system.

Paid to the apps each month

RM12,150

30% of app sales

Possible saving each month

RM2,642

RM31,698 a year, setup paid back in 0.8 months

Today on the apps

App sales a month
RM40,500
Commission and app ads
RM12,150

If you move 45% of orders (405 a month)

Commission you stop paying
RM5,468
Payment fees
-RM365
EatsVenture commission (6%)
-RM1,094
Rider cost not covered by delivery fees
-RM243
Ordering system and marketing
-RM1,125
Saving each month
RM2,642

Each moved order saves RM9.30 before fixed costs. Break-even: move about 13% of your app orders.

Estimates from the numbers you enter, for planning only. Food cost and packaging are the same on both channels, so they are left out. Not affiliated with GrabFood, foodpanda or ShopeeFood.

Worked example for a bakery

With 900 app orders a month at an average of RM45.00 and 30% commission, the apps take RM12,150 a month. Moving 45% of those orders (405 a month) to your own channel stops RM5,468 of commission. After RM365 of payment fees, RM1,094 of EatsVenture commission, RM243 of rider cost not covered by delivery fees and RM1,125 for the ordering system and marketing, the saving is about RM2,642 a month, or RM31,698 a year. Break-even is moving about 13% of app orders.

What changes the result for a bakery

Preorders belong to you

Customised cakes need details the apps handle badly: names, messages, dates. Your own preorder page does it better and keeps most of the commission.

Cakes need careful delivery

A cake rider costs more than a food rider. Price delivery honestly, or encourage pickup, and keep the saving.

Festive seasons

Hari Raya, Chinese New Year, Deepavali and Christmas bring peaks of preorders. Make sure customers know where to order direct before the rush.

Commission calculator by type of business

Questions restaurant owners ask

Why does the bakery example move more orders than others?

Because cake and bread customers often order ahead and pick up, and they come back for every celebration. It is still an example: use your own figure.

Can I take deposits for custom cakes on my own channel?

With your own ordering system you decide the payment rules, including full payment at order. The apps do not support custom deposits.

How much commission do GrabFood and foodpanda charge restaurants in Malaysia?

It depends on your merchant agreement, the services you use (delivery by the platform or by you, pickup) and any promotions you join. Use the rate on your own monthly statement, including any tax charged on the commission.

Why does the calculator assume only part of my orders will move?

Because it is true. The apps bring customers who would not find you otherwise. Your own channel wins the customers who already know you. Assuming every order moves makes the saving look several times bigger than it will be.

Why are food cost and packaging not in the calculation?

They are the same whichever channel the order comes through, so they do not change the saving. Only the costs that differ between the apps and your own channel are compared.

Is this calculator free?

Yes, with no sign-up. The numbers you type stay in your browser.

Your own ordering channel, at up to 6% commission

EatsVenture gives you your own ordering site, table QR ordering, loyalty and WhatsApp marketing, so regulars order from you directly and you keep most of the commission you pay the apps today.

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